Ather Energy has achieved one of its biggest milestones ever. The Ather Rizta, the company’s family-focused electric scooter, has officially crossed 2 lakh unit sales, making it the fastest-growing product in Ather’s history and now its best-selling electric scooter of all time. motormitra.in

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This marks a huge shift for the Bengaluru-based brand, which was earlier known mainly for premium performance scooters like the Ather 450X. times.motormitra.in With the Rizta, Ather entered the practical, comfort-oriented family scooter segment — and the strategy has clearly paid off.

• More Details Click On Official Website: Ather Rizta

The milestone highlights not just strong sales numbers but also a changing trend in India’s EV market. Customers are now looking for scooters that offer a balance of performance, practicality, large storage, ride comfort, and long-term reliability. The Rizta seems to have struck the right chord across all age groups. Auto.MotorMitra

Also Read:- River Indie Electric Scooter Crosses 20k Unit Production Milestone

Ather says the Rizta has expanded its customer base into Tier-2 and Tier-3 cities, as well as attracting many first-time EV buyers. The pricing strategy, Ather’s new warranty structure, and a more spacious design have also helped drive demand. motormitra.in

Rizta’s Growing Popularity Across India

The Ather Rizta was first launched with an aim to challenge family scooters like the Honda Activa and TVS Jupiter, but with modern electric technology. motormitra.in The large, wide seat, low floorboard, and excellent ride quality were specifically developed after customer research showed that Indian families prefer comfort and practicality over sharp sporty design.

Since launch, the Rizta has maintained strong month-on-month sales, often outperforming expectations even in price-sensitive markets. Auto.MotorMitra Many buyers who previously avoided EVs due to range concerns have shifted to the Rizta because of its real-world range, reliability, and Ather’s nationwide charging network.

The company said that over 70% of Rizta owners are new to the Ather brand, and a major share of buyers upgraded from petrol scooters. motormitra.in This has helped the company expand its reach far beyond its earlier premium-only customer base.

Key Features That Helped Rizta Dominate the EV Market

Although Ather is known for its performance scooters, the Rizta focuses on family-friendly features. motormitra.in Its large seat, roomy ergonomics, storage, and smooth performance make it ideal for daily commuting.

Some highlights include:

• A spacious and comfortable seat for two
• Excellent boot space for bags, helmets, or groceries
• Ather’s latest connectivity suite with easy-to-use touchscreen
• Long riding range suitable for city usage
• Strong build quality and weather protection

Customers appreciate that it feels like a traditional family scooter but with EV advantages such as silent ride, low maintenance, and cheaper running costs. times.motormitra.in

Ather also introduced new riding modes to improve energy efficiency. The “SmartEco” mode helps achieve optimal range without compromising too much on performance. motormitra.in Combined with Ather’s reliable battery tech, the Rizta delivers a consistent real-world range — one of its biggest selling points.

Ather’s Network Expansion Boosts Confidence

Another major reason behind Rizta’s 2 lakh sales success is Ather’s rapidly expanding charging and service infrastructure. The company now has hundreds of fast chargers across major cities, and it has also improved dealership availability. motormitra.in

This expansion is crucial because customers choosing an EV for the first time want easy support, service, and charging access. Auto.MotorMitra Ather’s ecosystem gives them confidence to switch from petrol to electric.

The company reported that both Tier-1 and Tier-2 city sales have grown significantly, showing that the EV movement is no longer limited to metro markets. motormitra.in

Rizta Becomes Ather’s Best-Selling Scooter

By crossing 2 lakh sales, the Rizta has now officially overtaken the Ather 450X to become the best-selling scooter in Ather’s lineup. This represents a major shift in market preference — buyers today want convenience and practicality in addition to style and performance. motormitra.in

The Rizta also helped Ather achieve one of its highest-ever quarterly sales figures. Analysts believe the scooter could soon become a serious competitor to petrol scooters in the high-volume family segment. times.motormitra.in

It expects demand to rise further during the festive season and with growing EV awareness. The company is also preparing to expand production capacity to meet rising orders across multiple states. motormitra.in

Also Read:- Are Tesla Cars Reliable? The Surprising Truth About Its Long Term Reliability Ranking 2025

Future Plans: More Variants & Better Affordability?

Industry sources suggest that Ather may introduce:

• A more affordable variant of the Rizta
• A higher-range version
• Additional color options
• Battery upgrades in the future

There are also rumours of It’s developing new family-focused EVs using the Rizta platform, though the company hasn’t officially confirmed these plans yet. motormitra.in

What is certain is that the Rizta’s success has given It massive momentum in 2025 and positioned the brand strongly in India’s competitive EV market. Auto.MotorMitra

The Company crossing 2 lakh total sales is a major moment not just for the brand, but also for India’s electric two-wheeler industry. It shows that Indian families are now willing to adopt EVs when they offer value, comfort, reliability, and practicality. times.motormitra.in

With its expanding charging network, strong customer satisfaction, and proven product strategy, It is likely to continue gaining market share.motormitra.in If new variants and more competitive pricing arrive soon, the Rizta could become a dominant force in India’s mass-market scooter segment.

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