Introduction
Festive Season 2025: Record Auto Sales in India. India me festive season hamesha se auto industry ke liye golden time raha hai, lekin September 2025 ne sabko surprise kar diya! Is mahine auto sector ne record sales achieve ki, jisme sabse bada contribution two-wheeler segment ka raha hai.
Economic Times ke sales report ke mutabik, bike aur scooter sales me 20% se bhi zyada ka growth dekhia gaya hai — aur iske peeche do main reasons hain: GST 2.0 ke tax cuts aur festive demand season.
Why Festive Season 2025 Brought Record Auto Sales
GST 2.0 Ka Asar
Government recently implemented GST 2.0 reforms, implement which the two-wheeler segment par price reduction of 3–5% tak hua.
Yani, agar ek commuter bike ₹1 lakh ki thi, to ab wahi bike ₹95,000–₹97,000 ke range me mil rahi hai.
Yeh chhota sa GST cut bhi rural aur middle-class buyers ke liye bada incentive ban gaya hai. Dealerships ne bataya hai ki booking numbers August ke mukable double ho gaye hain.
Festive Schemes & Discount Offers
Bike companies like Hero MotoCorp, Bajaj Auto, TVS Motor, Honda, Royal Enfield sabne apne festive schemes launch kirdiye hain —
- ₹0 down payment
- Low-interest EMI plans
- Extended warranty & free accessories
Hero MotoCorp ne to apni Splendor+ Special Edition aur Xpulse 200 models par festive cashback bhi diya hai.
TVS ne Apache series par ₹5,000 tak ke festive discount ke saath exchange bonus bhi offer kiya hai.

September 2025 Sales Numbers – Breaking Records
Industry data ke mutabik:
- Two-wheeler segment ne 18 lakh units se bhi zyada ki sales register ki hai.
- Year-on-Year growth: ~22%
- Scooter segment (mainly Honda Activa & TVS Jupiter) me 15% growth.
- Motorcycles (Hero Splendor, Bajaj Pulsar, TVS Raider) me 24% growth.
Dealers keh rahe hain ki demand sirf Tier-1 cities tak limited nahi hai — rural India me bhi booking ka flood aaya hai.
Top Selling Bikes of September 2025
| Rank | Bike Model | Brand | Approx. Sales (Units) |
|---|---|---|---|
| 1 | Hero Splendor Plus | Hero MotoCorp | 2.5 lakh+ |
| 2 | Honda Shine 125 | Honda | 1.8 lakh+ |
| 3 | Bajaj Pulsar Series | Bajaj Auto | 1.5 lakh+ |
| 4 | TVS Raider 125 | TVS Motor | 1.2 lakh+ |
| 5 | Royal Enfield Hunter 350 | Royal Enfield | 95,000+ |
Yeh list clearly dikha rahi hai ki commuter aur mid-range motorcycles festive demand ke main drivers hain.
How Discounts & Finance Schemes Drove Buyers
Festive offers ne ek naya buyer base create kiya hai — especially first-time youth buyers aur EV switchers.
Aaj ke consumer ke liye down payment aur EMI flexibility sabse bada factor hai.
- Bajaj ne “Freedom Ride Offer” ke naam se ₹999 me pre-booking scheme start ki.
- TVS ne Raider aur iQube Electric ke liye zero-interest EMI plan introduce kiya.
- Royal Enfield ne “Ride Home This Festive” campaign chala kar exchange benefits diye.
Ye sab steps ne overall consumer sentiment ko positive banaya.
Impact on the Indian Auto Industry
Is festive boom ka direct impact industry ecosystem par bhi pada hai:
- Dealers ke inventory turnover fast ho rahe hain.
- Manufacturers production ramp-up kar rahe hain taaki Diwali tak demand meet ho sake.
- EV segment bhi uplift ho raha hai — Ola Electric aur Ather Energy ne bhi sales me 30% se zyada growth report ki hai.
Economists keh rahe hain ki agar yeh momentum October aur November tak sustain hota hai to FY2025-26 auto sector ke liye record-breaking saal hoga.
What It Means for Buyers
Agar aap bike kharidne ki planning kar rahe ho, to abhi perfect time hai:
- Discounts maximum chal rahe hain.
- Interest rates are stable.
- Availability aur waiting period kam ho gaya hai (except for Royal Enfield models).
Yeh festive season aapko best price + quick delivery dono ka combo de raha hai.
Final Thoughts
September 2025 ne clear kar diya hai — India ka auto market phir se full throttle pe hai!
Bike segment ne ek baar phir apni dominance dikhayi hai aur festive offers ne sales chart ko upar push kiya hai.
Agar GST 2.0 aur festive combo aise hi chalta raha, to Diwali tak bike sales all-time high pe pahuch sakti hain.
Ab buyer aur manufacturer dono ke liye yeh “Happy Riding Season” hai

Also Read – Hyundai EV Battery Tech 2025 – Faster Charging & Range
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