Ola Electric has officially revived its popular Ola Muhurat Mahotsav festive campaign, offering discounts of up to Rs 40,000 across its electric scooter lineup. motormitra.in Timed around the auspicious buying season, the offer is aimed at boosting EV adoption while giving buyers a strong price advantage on Ola’s best-selling scooters.

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The return of Ola Muhurat Mahotsav signals Ola Electric’s continued focus on aggressive pricing strategies, especially at a time when competition in India’s electric two-wheeler space is intensifying rapidly. times.motormitra.in

What Is Ola’s Muhurat Mahotsav Offer

Ola Muhurat Mahotsav is Ola Electric’s limited-period festive sales campaign, traditionally launched around key buying periods when customers consider big-ticket purchases. Auto.MotorMitra Under this scheme, Ola is offering a combination of direct cash discounts, exchange benefits and festive offers, adding up to Rs 40,000 depending on the model and variant.

The offer applies to select Ola electric scooters and is valid for a short duration, encouraging buyers to book early and lock in benefits before stocks and timelines tighten. motormitra.in

Which Ola Scooters Get the Discounts

While Ola Electric has not published a flat discount applicable to every variant, the highest benefits are expected on higher-end models and specific trims where festive demand is strongest. motormitra.in

Scooters likely covered under the Ola Muhurat Mahotsav campaign include popular models from Ola’s current portfolio, including its performance-focused and long-range variants. times.motormitra.in Entry-level models may receive smaller but still meaningful price benefits, making them more accessible for first-time EV buyers.

Also Read:- Bajaj Chetak vs Ola S1 Pro vs Hero Vida: Which Electric Scooter Should You Buy in 2026?

Exact discount values may vary by city, availability and stock position, which is standard practice during festive campaigns. motormitra.in

Why Ola Is Pushing Festive Discounts Aggressively

The Indian electric scooter market has become extremely competitive, with multiple brands fighting for volume leadership. Auto.MotorMitra Ola’s decision to bring back Muhurat Mahotsav reflects a clear strategy — drive bookings through value perception rather than incremental feature updates.

Festive discounts help Ola clear inventory, maintain production momentum and attract fence-sitters who may be delaying their EV purchase due to pricing concerns. motormitra.in For many buyers, a Rs 30,000–40,000 benefit significantly lowers the effective ownership cost.

This strategy also helps Ola protect its market share against newer rivals offering aggressive introductory pricing. motormitra.in

Impact on Buyers and EV Adoption

For customers, the return of Muhurat Mahotsav makes Ola scooters substantially more attractive from a pricing standpoint. Lower upfront cost is still one of the biggest barriers to EV adoption in India, and such campaigns directly address that issue. times.motormitra.in

Buyers planning to shift from petrol scooters stand to benefit the most, as festive discounts narrow the price gap between ICE and electric two-wheelers. motormitra.in Reduced running costs further strengthen the long-term value proposition.

For urban commuters, this campaign could act as the final push needed to move into electric mobility. Auto.MotorMitra

Limited-Time Nature of the Offer

Ola Electric has made it clear that Ola Muhurat Mahotsav is a time-bound campaign. motormitra.in Once the festive window closes, discounts are expected to be rolled back to standard pricing.

This creates urgency among buyers, especially those already considering an Ola scooter. Historically, Ola’s festive campaigns have generated strong booking surges in short periods, followed by normalization once offers end. Auto.MotorMitra

Customers interested in the offer are advised to complete bookings early to avoid missing out. motormitra.in

How This Affects Waiting Periods

Large discount campaigns often result in spikes in bookings, which can impact delivery timelines. While Ola has improved its production capacity and logistics, higher demand during Ola Muhurat Mahotsav festive campaigns can still lead to waiting periods for certain variants or colours. times.motormitra.in

Also Read:- Ola Electric begins New S1 Pro+ deliveries with 4680 Bharat Cell — India’s EV milestone

Buyers opting for popular trims should be prepared for slightly longer delivery timelines compared to non-festive periods. Ola is expected to manage supply proactively, but demand spikes are difficult to predict precisely. Auto.MotorMitra

Official Booking and Offer Information

Customers can check exact discount applicability, variant-wise pricing and booking details directly on Ola Electric’s official website:

https://www.olaelectric.com

This remains the most reliable source for offer terms, about Scooter timelines and city-wise availability. motormitra.in

Competitive Pressure on Rival EV Brands

The return of Ola Muhurat Mahotsav also puts pressure on rival electric scooter brands to respond with their own festive offers. motormitra.in Price-led campaigns from market leaders often trigger discount wars, benefiting customers in the short term.

Brands operating at thinner margins may find it harder to match Ola’s aggressive pricing, potentially impacting their sales during the festive window. times.motormitra.in

What This Means for the EV Market

Ola Muhurat Mahotsav’s festive discount strategy highlights an important trend — EV adoption in India is entering a phase where pricing and value deals matter as much as technology. motormitra.in As the market matures, consumers expect not just innovation but also compelling offers.

Such campaigns accelerate adoption, expand the customer base and normalize EV purchases during festive seasons, similar to petrol two-wheelers in the past. Auto.MotorMitra

The return of Ola Electric’s Ola Muhurat Mahotsav with discounts of up to Rs 40,000 makes this an ideal time for buyers considering an electric scooter. Strong Ola Muhurat Mahotsav festive pricing, combined with lower running costs, significantly improves the value equation for Ola’s scooters. times.motormitra.in

For Ola Electric, this campaign reinforces its position as a volume-driven EV brand willing to use aggressive pricing to stay ahead. motormitra.in For buyers, it represents a limited-time opportunity to enter the EV space at a substantially reduced cost — a win-win situation during the Ola Muhurat Mahotsav festive season.

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