India’s two-wheeler market roared back in November 2025 with over 25 lakh units dispatched, fueled by festive hangover demand, rural recovery, and urban scooter frenzy amid easing inflation. Hero MotoCorp cemented its throne with a massive 8,86,002 units and 34.80% share, shrugging off a slight YoY dip while rivals like Honda and TVS clawed market chunks through scooters, premiums, and EVs. Total industry volume held steady vs. last year, but EV penetration ticked to 4.6% as startups like Ather gained ground—yet ICE kings dominated 95%+. This retail sales showdown highlights commuter loyalty, premium shifts, and export boosts, setting 2026’s aggressive pricing wars.
Thank you for reading this post, don't forget to subscribe!Hero MotoCorp: Unshakeable Commute Emperor (8,86,002 Units, 34.80% Share)
Hero MotoCorp bulldozed November with 8,86,002 despatches, nearly matching last year’s 9,17,174 but holding 34.80% dominance—rural India’s lifeline via Splendor, Passion, and Xtreme 125cc workhorses. Down slightly from October’s peak, Hero leaned on 100-125cc breadwinners (80% volume), with Destini 125 scooter adding urban zip. Exports surged 15% YoY, cushioning domestic flatline amid competition. Strengths? 10,000+ touchpoints, sub-₹1/km running, 60-70kmpl mileage. Weakness: Premium lag vs. TVS Apache. FY26 projection: 50 lakh+ units, eyeing EV push with Vida scooters.
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Honda 2Wheelers: Scooter Sultan Holds Fort (6,06,284 Units, 23.81% Share)
Honda clocked 6,06,284 units (down from 6,57,115 YoY), gripping 23.81% via Activa dynasty—India’s bestseller at 3 lakh+ monthly, plus Shine 125 and SP125 commuters. Scooters drove 65% sales, urban women/families loving 50-60kmpl efficiency and refinement. Premium bets like Unicorn faltered slightly, but exports to Africa/Asia offset. Market edge: Bulletproof reliability, low ownership (₹3k/year service). FY25 share up 1% to 27%, signaling stability amid Hero pressure.
TVS Motor: Premium & EV Surge (4,45,617 Units, 17.50% Share)
TVS blasted 4,45,617 units (up from 4,23,078 YoY), snagging 17.50% with Jupiter/NTorq scooters (40% volume), Apache RTR premiums, and iQube EVs (30k+ units). Radeon commuter revival added muscle, while exports jumped 20%. EV share hit 7% internally, outpacing rivals. Growth drivers: Youth appeal, 25kmpl premiums, expanding 1,200 dealers. FY25 share soared 4% to 18%—TVS eyes #2 throne by 2027 via Ronin cruisers.
Bajaj Auto: Export Powerhouse Dips Domestically (2,58,585 Units, 10.16% Share)
Bajaj tallied 2,58,585 (down from 3,05,253), at 10.16%—Pulsar twins (NS/125) and Platina commuters fueled 70%, Chetak EV chipped 25k. Exports (50% volume) to LatAm/Africa boomed, offsetting urban ICE slump. Strengths: 150-200cc torque kings, Platina’s 70kmpl. Domestic flat; EV ramp via Freedom 125 CNG-bike hybrid tease.
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Royal Enfield: Premium Niche Steady (1,15,353 Units, 4.53% Share)
RE dispatched 1,15,353—unchanged YoY—at 4.53%, led by Classic 350 (50k+), Hunter 350 urbanites, and Himalayan 450 adventurers. Exports 30%; new Guerrilla 450 incoming. Appeal: Torque-rich 350cc J-series, lifestyle badge. Service nets expand to counter waitlists.
Suzuki Motorcycle: Scooter Reliability Anchor (1,04,638 Units, 4.11% Share)
Suzuki hit 1,04,638 (up slightly), 4.11% via Access 125/Burgman scooters (70%), Gixxer commuters. Rural push boosted; EV tease with e-Access. Low maintenance seals deals.
Yamaha India: Premium Youth Magnet (70,929 Units, 2.79% Share)
Yamaha’s 70,929 (slight growth) grabbed 2.79% with MT-15/R15 sportsters, Fascino scooters. Urban millennials drive 80%; Aerox 155 premium scooter shines. Exports aid stability.
EV Challengers: Ather Leads Startups (20,349 Units, 0.80% Share)
Ather’s 20,349 (0.80%) topped EVs via 450X series, expanding 200+ stores. Ola Electric trailed at 8,402 (0.33%) amid battery woes; Greaves Ampere (5,764, 0.23%) and Classic Legends Jawa/Yezdi (5,756, 0.23%) nibble niches. TVS/Bajaj EVs bolster top ranks.
Market Forces & 2026 Outlook
November’s 25.45 lakh total mirrored flat YoY, but premiums/EVs grew 12%/20%—commuters 75% volume. Rural monsoons, EMI dips fueled; GST tweaks aided CNG/hybrids. Hero-Honda duopoly (58%) faces TVS/Bajaj charge (27%). Exports: 25% industry, Bajaj/TVS lead.
Trends:
- Scooter Boom: 45% share (Activa/Jupiter).
- EV Reality: 4.6% (1.17 lakh units), Ather/TVS top.
- Premium Shift: 125cc+ up 8%.
- Exports Fire: 6 lakh+ units.
Buyer Shifts: Rural picks Hero Platina (₹65k); urban eyes TVS iQube (₹1.5 lakh). 2026: CNG bikes, BS7 norms, FAME-III subsidies reshape—Hero targets 35%, TVS 20%.
Hero’s commute fortress endures, but TVS’ premium/EV blitz threatens. December festive tail could hit 28 lakh—watch exports/EVs for upsets. Riders, upgrade wisely: Mileage kings for daily, premiums for thrill!
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