X440 Denim Variant: Why It Was Removed

Harley-Davidson India has officially discontinued the most affordable X440 Denim variant, marking a strategic product reshuffle in the popular X440 lineup. motormitra.in The bike, which was jointly developed with Hero MotoCorp and launched in 2023, quickly became Harley’s most accessible motorcycle in India and drew strong interest from first-time premium-bike buyers.

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However, with growing demand for higher variants and Harley’s new price-positioning strategy, the Denim trim has now been removed from the official listings. times.motormitra.in

Meanwhile, Harley-Davidson has introduced a significant price cut for the remaining two variants — X440 S and Vivid — making the motorcycle more attractive in the competitive 400cc segment. Auto.MotorMitra

For official confirmation, users can refer to Harley-Davidson India’s website:
https://www.harley-davidson.com/in

The Denim served as the base model with minimal chrome, simpler finishes, and fewer premium touches compared to the S and Vivid trims. motormitra.in

Also Read:- New Harley-Davidson X440 T Revealed- 2025 Design, Features, Colours, Launch Timeline

The likely reasons for discontinuation include:

• Increasing buyer preference for higher trims
• Better margins on premium variants
• Streamlining production with Hero MotoCorp
• Strategic repositioning to strengthen the X440 brand identity

The removal of the Denim variant also signals Harley’s push toward a more premium-focused lineup, even within the entry-level category.

New Prices for Harley-Davidson X440 S and Vivid

Harley-Davidson and Hero MotoCorp have reduced prices of the two remaining variants, making them even more competitive against rivals like the Triumph Speed 400 and the Royal Enfield 440cc models. motormitra.in

Updated ex-showroom prices:

• X440 S: Price reduced noticeably, making it more accessible
• X440 Vivid: Receives the largest price cut of the lineup

(Exact revised price figures will be updated once Harley officially uploads them on their portal.) Auto.MotorMitra

The price correction aligns with the current market trend, where premium mid-capacity motorcycles are battling to offer more tech and performance at lower price points.

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Feature Differences After Denim Exit

With Denim gone, Harley now focuses only on better-equipped variants:

Both models continue to share the same 440cc air-oil-cooled single-cylinder engine, producing strong low-end torque, which has always been appreciated in city riding and mild touring. times.motormitra.in

Engine, Performance & Riding Experience

The X440 platform remains unchanged mechanically, and that’s a good thing. motormitra.in Riders have consistently praised:

• Torque-rich delivery
• Smooth power band
• Comfortable low-speed ride
• Excellent suspension setup
• Cutting-edge handling for a Harley at this price

The bike’s collaboration with Hero MotoCorp ensures competitive maintenance costs and widespread service availability. Auto.MotorMitra

For official vehicle certification details, users may refer to the Government Vahan Portal:
https://vahan.parivahan.gov.in

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Comparison Table

X440 Models	Status	Key Features	Price Impact
Denim	Discontinued	Base trim, simple finishes	No longer on sale times.motormitra.in
S	Continues	Machined alloys, premium finish	Price reduced Auto.MotorMitra
Vivid	Continues	Dual-tone colors, connectivity	Price reduced (largest cut) motormitra.in

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Also Read:- Brabus 800 Cabrio Twins Drop The Top On The Mercedes AMG G63- 2025

Market Impact: What This Means

By removing the Denim trim and reducing prices of the S and Vivid variants, Harley is clearly repositioning the stronger competition. times.motormitra.in

The price drop could significantly boost sales, especially since the X440 competes directly with:

• Triumph Speed 400
• Royal Enfield Scrambler 440
• Royal Enfield Himalayan 450 (price bracket overlap)

The X440 continues to offer Harley’s characteristic styling and a strong torque-focused engine, which gives it a unique appeal compared to its rivals. Auto.MotorMitra

Harley-Davidson’s move to discontinue the Denim while reducing prices for the S and Vivid trims shows a sharper market focus. Riders now have access to more premium variants at lower prices, making the X440 lineup more compelling than ever. motormitra.in

If Harley maintains this pricing strategy, the X440 could continue to be one of the strongest performers in the sub-500cc premium segment.

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