Mahindra Thar Roxx Star Edition
Mahindra has officially launched the Thar Roxx Star Edition in India at a starting price of Rs 16.85 lakh (ex-showroom). motormitra.in The new Star Edition sits above the regular Thar Roxx variants and is aimed at buyers looking for a more distinctive, lifestyle-focused version of Mahindra’s popular off-road SUV.
Thank you for reading this post, don't forget to subscribe!The launch of the Star Edition further expands the Thar Roxx line-up, which was introduced as a more road-friendly and feature-rich alternative to the three-door Thar. times.motormitra.in With this special edition, Mahindra is clearly targeting customers who want the Thar’s rugged image along with added visual appeal and exclusivity.
The Thar Roxx Star Edition focuses primarily on design and cosmetic enhancements rather than mechanical upgrades. Externally, the SUV gets a unique treatment that sets it apart from standard variants. Auto.MotorMitra Special Star Edition badging, revised exterior accents and distinct alloy wheel designs give the SUV a more premium and lifestyle-oriented appearance. The overall silhouette and proportions remain unchanged, retaining the boxy stance and upright posture that define the Thar brand.

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Inside the cabin, the Star Edition gets exclusive upholstery and trim elements designed to elevate the interior ambience. motormitra.in Mahindra has added Star Edition-specific detailing on the seats and dashboard, helping differentiate it from lower trims. While the layout and feature set remain largely familiar, the cabin feels more upmarket due to the visual upgrades.
In terms of features, the Thar Roxx Star Edition continues to offer modern equipment expected in this segment. motormitra.in This includes a touchscreen infotainment system with smartphone connectivity, a digital instrument cluster, automatic climate control, multiple drive modes and a suite of convenience features aimed at improving daily usability. Safety equipment such as multiple airbags, ABS with EBD, electronic stability control and hill assist are also part of the package, ensuring the Star Edition does not compromise on essential protection.
Mechanically, there are no changes compared to the standard Thar Roxx. The Star Edition is offered with the same engine options available in the regular line-up. Auto.MotorMitra Buyers can choose between petrol and diesel powertrains, both known for delivering strong torque and suitability for both on-road and off-road usage. Transmission options include manual and automatic gearboxes, depending on the variant selected.
The suspension setup, chassis and drivetrain remain unchanged, which means the Thar Roxx Star Edition retains its balance between urban comfort and light off-road capability. times.motormitra.in While it is not as hardcore as the three-door Thar, the Roxx continues to appeal to customers who want a rugged-looking SUV that can handle rough roads without sacrificing everyday comfort.
Pricing for the Thar Roxx Star Edition starts at Rs 16.85 lakh, positioning it at the higher end of the Roxx range. motormitra.in This price premium is justified largely by the cosmetic enhancements and exclusivity factor rather than additional hardware or performance gains. For buyers who value design differentiation and a more premium feel, the Star Edition offers a ready-made option straight from the factory.

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The introduction of the Star Edition also reflects Mahindra’s strategy of keeping the Thar brand fresh through regular updates and special variants. Auto.MotorMitra Similar to how the company has used special editions across other models, the Star Edition helps maintain customer interest and creates a sense of novelty in a highly competitive SUV market.
From a market perspective, the Thar Roxx Star Edition is likely to appeal to younger buyers and lifestyle-focused customers who want the Thar image but prefer a more polished and feature-rich experience. times.motormitra.in It also caters to existing Mahindra customers looking to upgrade within the brand without moving to a significantly larger or more expensive SUV.
Bookings for the Thar Roxx Star Edition have opened across Mahindra dealerships, with deliveries expected to begin shortly. Availability may vary depending on location and variant choice, especially during the initial launch phase. motormitra.in
Overall, the Mahindra Thar Roxx Star Edition adds another layer of choice to the Roxx line-up. By focusing on design exclusivity and premium touches, Mahindra has positioned the Star Edition as a lifestyle upgrade rather than a functional one. motormitra.in At Rs 16.85 lakh, it offers buyers a more distinctive take on the Thar Roxx while retaining the strengths that have made the model popular since its introduction.
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