Mahindra is pushing aggressively into the electric SUV space, and the company’s latest strategy update confirms one thing clearly — the Mahindra XEV 9S will soon see a major production increase, and the brand is preparing its upcoming Born EV lineup for high-volume sales starting 2025. motormitra.in

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As competition intensifies from Tata, Hyundai, MG and upcoming entries from Maruti-Toyota, Mahindra is gearing up to secure a strong share in the fast-growing EV SUV segment. times.motormitra.in The Mahindra XEV 9S, which sits in the premium midsize category, has already attracted strong interest, and Mahindra now expects demand to rise even further once deliveries scale up.

The Mahindra XEV 9S, revealed globally and soon set for India launch, is part of Mahindra’s XEV architecture that promises modern design, global safety standards, long range capabilities and improved efficiency. Auto.MotorMitra The model has already undergone localisation optimisation at Mahindra’s plants, allowing the company to increase production capacity without dramatically raising costs.

Internally, Mahindra views the Mahindra XEV 9S as a model that can create a strong premium electric identity for the brand, similar to what the XUV700 did in the ICE space. A higher production run means shorter delivery timelines, better availability and more accessible pricing once economies of scale improve. With Tata’s Curvv EV and Harrier EV arriving soon, Mahindra wants to ensure it can meet demand without long waiting periods. motormitra.in

Also Read:- New Mahindra XEV 9S Is The Most Feature Loaded SUV For Under ₹20 Lakh– 2025

But the bigger story is Mahindra’s Born EV program — a fully electric platform designed from scratch, unlike the adapted XUV400 or current ICE-based models. These dedicated Born EVs are being built on the INGLO skateboard architecture, allowing them to offer larger batteries, more cabin space, sharper performance and Level 2–ready ADAS systems.

Mahindra has already showcased several Born EV concepts, and the production models are being readied for a 2025 rollout. motormitra.in With localisation efforts, supplier partnerships and production-readiness milestones now progressing smoothly, Mahindra’s internal target is to achieve high-volume EV manufacturing capability within the next 18–24 months.

Company officials have hinted that the Born EV lineup will include SUVs positioned below, at par with, and above the XUV700’s segment — ensuring mass-market to premium coverage. The strategy aims to cover multiple price bands, starting from ₹15 lakh to nearly ₹40 lakh for top variants. Auto.MotorMitra This broad segmentation is expected to help Mahindra scale volumes quickly once the platform stabilises.

The Mahindra XEV 9S will act as a bridge between existing EV offerings and the future Born EV lineup. It features global styling, a long-wheelbase stance, a premium interior and a highly efficient battery-motor setup. Early reports suggest range figures could cross 450–500 km, making it competitive against rivals like the MG ZS EV, Hyundai Creta EV (upcoming), and the BYD Atto 3.

Mahindra is also investing heavily in software-defined technologies. Over-the-air updates, AI-powered energy management, advanced traction control and connected features are part of the company’s next-generation EV strategy. times.motormitra.in Born EVs will reflect this software-focused approach from launch day.

The company’s EV-exclusive plant upgrades are already underway, with automation, battery assembly lines and high-output motor production facilities being installed. Increased Mahindra XEV 9S capacity will also feed into this upgraded ecosystem, ensuring a smoother transition into high-volume Born EV production. motormitra.in

Dealers expect the Mahindra XEV 9S to generate strong footfall once bookings open. The SUV’s design, which leans toward a sporty yet premium visual identity, has received positive attention. Interest from fleet electrification programs is also rising, especially for premium category EVs.

Know More: Mahindra XEV 9S

With the government’s updated EV policies, battery localisation incentives and new charging infrastructure investments, Mahindra is positioning itself for rapid EV scale-up between 2025 and 2027. Analysts believe Mahindra could become the second-largest electric SUV manufacturer in India if the Born EV strategy is executed well.

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Quick Comparison – Mahindra XEV 9S vs Born EV

(Expected Attributes)

Feature	Mahindra XEV 9S	Mahindra Born EV
Platform	Adapted XEV architecture	Dedicated INGLO skateboard times.motormitra.in
Range	450–500 km expected	500–600 km expected
Launch Timeline	Soon	2025 onwards Auto.MotorMitra
Production	Increasing	High-volume target motormitra.in
Price Range	₹20–28 lakh (expected)	₹15–40 lakh (estimated across models)

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Also Read:- New Mahindra XEV 9S Variant-Wise Features Explained– Complete Features, Seating, Safety & Tech Breakdown

Overall, Mahindra’s plan to increase Mahindra XEV 9S manufacturing and push Born EVs toward mass production signals a major shift for the company. Auto.MotorMitra Instead of niche offerings, Mahindra clearly wants to compete at scale — not only in premium EVs but also in the mainstream segment.

With multiple EV launches lined up and a large-scale EV production roadmap, the next two years could reshape Mahindra’s position in the Indian automotive market. The XEV 9S and Born EV lineup together mark the start of Mahindra’s most aggressive EV strategy ever. motormitra.in

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