Introduction

British motorcycle brand Norton Motorcycles has made a striking return to the global stage with the Manx, Manx R, Atlas, and Atlas GT, unveiled at the EICMA 2025 in Milan. The iconic marque, known for blending craftsmanship with performance, showcased a bold new design language, reaffirming its comeback under TVS Motor Company’s stewardship. times.motormitra.in

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The new models mark Norton’s expanded adventure and roadster range, promising both high-performance dynamics and classic British appeal. motor mitra

🔗 Official Source: Norton Motorcycles Official Site

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Design & Styling

The Norton Manx and Manx R embody timeless café-racer charm with round LED headlamps, sculpted fuel tanks, and minimal bodywork inspired by Norton’s racing heritage. The Atlas and Atlas GT feature a more rugged aesthetic — dual-purpose tyres, tall stance, and wider handlebars — targeting modern adventure riders. times.motormitra.in

Each model carries Norton’s signature silver paintwork, hand-polished finishes, and exposed trellis frames that highlight both engineering precision and artistic craftsmanship. motor mitra

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Also Read:- New BSA Thunderbolt Adventure Motorcycle Revealed EICMA 2025

Engine & Performance

Powering the new Norton lineup is an updated 660 cc parallel-twin engine, tuned for linear torque delivery and smooth throttle response.

Model	Engine	Power	Torque	Transmission
Norton Manx	660 cc Parallel Twin	72 bhp	64 Nm motor mitra	6-Speed
Manx R	660 cc High-Spec Twin	76 bhp	68 Nm	6-Speed
Atlas 660	660 cc Parallel Twin	70 bhp times.motormitra.in	63 Nm	6-Speed
Atlas GT	660 cc Parallel Twin	72 bhp	64 Nm	6-Speed

All bikes feature ride-by-wire throttle, multiple riding modes, and a slipper clutch as standard. The Manx R gets premium Ohlins suspension and Brembo monobloc brakes, emphasizing track-level agility.

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In India Launch Timeline

According to Norton (owned by TVS Motor Company), the India launch for these motorcycles is scheduled for mid-2026, with initial models expected through CKD assembly in Hosur, Tamil Nadu. motor mitra

Norton aims to establish a niche premium segment targeting customers of the Triumph Street Triple 660, Honda CB650R, and Kawasaki Z650.

🔗 Official TVS India Link: TVS Motor Company

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Expected Price & Competition

Model	Expected Price (Ex-Showroom)	Key Rivals
Norton Manx	₹ 8.5 – 9 Lakh	Triumph Trident 660
Manx R	₹ 10 – 10.5 Lakh times.motormitra.in	Ducati Monster SP
Atlas 660	₹ 9 – 9.5 Lakh	Honda CB500X
Atlas GT	₹ 9.8 – 10.2 Lakh	BMW F 750 GS motor mitra

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Also Read:- New Honda V3R Next-Gen Sports Naked Prototype Unveiled At EICMA 2025

Competitor Comparison Table

Specification	Norton Manx	Norton Manx R	Norton Atlas 660	Norton Atlas GT	Triumph Trident 660	Ducati Monster SP	Honda CB500X	BMW F750 GS
Engine Type	660cc Parallel Twin	660cc Parallel Twin (High-Output)	660cc Parallel Twin	660cc Parallel Twin times.motormitra.in	660cc Inline-3	937cc L-Twin	471cc Parallel Twin	853cc Parallel Twin
Max Power	72 bhp	76 bhp	70 bhp	72 bhp	81 bhp	111 bhp	47 bhp	77 bhp
Peak Torque	64 Nm	68 Nm	63 Nm	64 Nm	64 Nm	93 Nm	43 Nm	83 Nm
Transmission	6-Speed	6-Speed	6-Speed	6-Speed	6-Speed	6-Speed	6-Speed	6-Speed
Kerb Weight	182 kg	180 kg	188 kg	190 kg	189 kg	186 kg	199 kg	224 kg
Suspension (Front)	USD Forks	Ohlins USD	Telescopic	USD Adjustable	Showa 41mm USD	Ohlins 43mm USD	Telescopic 41mm	Marzocchi 41mm
Suspension (Rear)	Monoshock	Ohlins Adjustable	Twin Shock	Monoshock	Showa Monoshock	Ohlins Fully Adjustable	Pro-Link	Adjustable Monoshock
Brakes (Front)	Dual Disc 320mm	Brembo Dual Disc 320mm	Dual Disc 300mm	Dual Disc 320mm	Dual Disc 310mm	Brembo Dual 320mm	Single 310mm motor mitra	Dual 305mm
Tyres / Wheels	17-inch Alloy	17-inch Alloy	19F / 17R Spoked	19F / 17R Spoked	17-inch Alloy	17-inch Alloy	19F / 17R	19F / 17R
Seat Height	800 mm	795 mm	830 mm	835 mm	805 mm	820 mm	830 mm	815 mm
Fuel Tank Capacity	15 L	15 L	17 L times.motormitra.in	17 L	14 L	14 L	17.7 L	15 L
Top Speed (Est.)	210 km/h	220 km/h	200 km/h	205 km/h	212 km/h	240 km/h motor mitra	182 km/h	210 km/h
Electronics	TFT, ABS, Ride Modes	TFT, TC, Ride Modes	TFT, ABS	TFT, TC	TFT, TC	TFT, IMU, ABS, DTC	LCD, ABS	TFT, TC, ABS
Expected Price (₹)	8.5 – 9 L	10 – 10.5 L	9 – 9.5 L	9.8 – 10.2 L	8.25 L	12.95 L	6.90 L	11.95 L

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Quick Analysis

• Best Value for Style & Performance: Norton Manx R (Ohlins setup + performance tuning)
• Best Adventure Capabilities: Norton Atlas GT (19-inch front, dual-purpose tyres, longer wheelbase)
• Closest Rival in India: Triumph Trident 660 (performance & price match)
• Premium Alternative: Ducati Monster SP (higher power but higher cost) times.motormitra.in

Pros & Cons

Model	Pros ✅	Cons ⚠️
Norton Manx	• Classic café-racer styling inspired by Norton’s racing heritage • Smooth 660cc parallel-twin engine with good mid-range torque • Lightweight chassis for agile handling • Premium fit & finish, handcrafted details	• Limited comfort for long rides • No adjustable suspension • Smaller fuel tank (15L)
Norton Manx R	• High-output 76 bhp engine with refined torque • Ohlins suspension & Brembo brakes (track-ready) • Modern electronics suite with traction control • Perfect balance of heritage & performance	• Expensive (₹10 L+ expected) • Sporty ergonomics may tire on long rides • Slightly higher maintenance costs
Norton Atlas 660	• Adventure-tourer setup with upright riding posture • Dual-purpose tyres & long-travel suspension • Practical for Indian roads and mild off-roading • Comfortable seat and touring-ready geometry	• Slightly heavy (188 kg) • Engine refinement not as polished as Japanese rivals • Limited electronics compared to Atlas GT times.motormitra.in
Norton Atlas GT	• Premium long-distance ADV with 17 L tank • TFT display, adjustable suspension, traction control • Rugged styling and tall stance • Ideal for touring & highway cruising motor mitra	• Higher seat height (835 mm) • Weighty for city use • Expected price near ₹10 L may limit appeal

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