India’s midsize SUV market registered positive growth in September 2026, with buyers continuing to demonstrate a high level of interest in vehicles that offer a balance of space, comfort, features, and everyday usability. A total of 69,813 units were sold across the segment, representing a 4.4% increase from August 2026.
The Hyundai Creta maintained its position as the top-selling model in the segment, while the Maruti Suzuki Victoris and Kia Seltos secured second and third positions respectively. The Maruti Suzuki Grand Vitara finished fourth, and the Tata Sierra rounded out the top five after registering the largest month-on-month growth among these leading SUVs.
Below is a detailed look at the five best-selling midsize SUVs in September 2026.
| Rank | SUV Model | Units Sold | Month-on-Month Growth |
|---|---|---|---|
| 1 | Hyundai Creta | 17,657 | +8.4% |
| 2 | Maruti Suzuki Victoris | 13,111 | +1.0% |
| 3 | Kia Seltos | 12,593 | +7.5% |
| 4 | Maruti Suzuki Grand Vitara | 8,513 | +9.0% |
| 5 | Tata Sierra | 7,205 | +28.2% |
Source: GaadiWaadi. Note: Reported sales figures for both the Creta and Sierra include their electric versions. .
1. Hyundai Creta – 17,657 Units
The Hyundai Creta remained the best-selling midsize SUV in India in September 2026, with sales totaling 17,657 units. Its monthly performance increased by 8.4% compared to August, when it registered 16,288 units.
The Creta added 1,369 units to its monthly total, extending its lead over the second-placed Maruti Suzuki Victoris to 4,546 units. Its consistent demand continues to make it one of the strongest players in the segment.
A well-established name in the Indian SUV market, the Creta appeals to buyers looking for a practical family vehicle with a feature-rich cabin and multiple powertrain options. Its continued leadership indicates that established models can maintain their popularity even as new competitors enter the market.
2. Maruti Suzuki Victoris – 13,111 Units
The Maruti Suzuki Victoris finished second with 13,111 units sold in September. Sales increased by 1% over August’s 12,978 units, representing a modest increase of 133 units.
Although its monthly growth was slower than that of several rivals, the Victoris maintained a comfortable position ahead of the Kia Seltos. The difference between the two models was only 518 units, however, making the battle for second place worth watching in the coming months.
The Victoris has strengthened Maruti Suzuki’s presence in the midsize SUV category. Its second-place finish highlights the model’s growing importance for the brand as competition intensifies among established and newer SUVs.
Also Read: Tesla Roadster 2026: Everything You Need to Know — Price, Specs, Release Date & FAQs
3. Kia Seltos – 12,593 Units
The Kia Seltos was ranked third in September 2026, with sales totaling 12,593 units. This represented a healthy 7.5% month-on-month increase from 11,716 units in August.
The Seltos added 877 units during the month and reduced the gap to the Victoris. With only 518 units separating the two SUVs in September, the Kia model remained close to the second position.
The Seltos continues to attract buyers with its modern styling, technology-focused cabin and broad appeal in the midsize SUV market. Its strong monthly improvement suggests that demand remains healthy, although it will need to maintain this momentum to challenge the Victoris for a higher ranking.
4. Maruti Suzuki Grand Vitara – 8,513 Units
The Maruti Suzuki Grand Vitara finished fourth with 8,513 units sold in September. Sales increased by 9% compared to August’s 7,808 units, adding 705 units to its monthly total.
The Grand Vitara experienced greater growth than the Victoris and Seltos in percentage terms, but its overall volume remained significantly lower than that of the top three models. It nonetheless maintained a solid position among India’s popular midsize SUVs.
Its place in the top five also highlights Maruti Suzuki’s strong presence in the segment. The Victoris and Grand Vitara together registered 21,624 units during September, demonstrating the importance of the two SUVs to the company’s overall performance in this category.
5. Tata Sierra – 7,205 Units
The Tata Sierra was one of the major highlights of September 2026, finishing fifth with 7,205 units. Its sales increased by 28.2% compared to August’s 5,622 units, making it the fastest-growing SUV among the top five.
The Sierra added 1,583 units in a single month, the largest absolute increase among the models in the reported ranking. This strong performance allowed it to surpass the Toyota Urban Cruiser Hyryder, which registered 7,115 units during the same period.
The Sierra’s September performance stands out because its growth was substantially higher than that of its competitors. It finished only 90 units ahead of the Hyryder, so the competition between the two models could remain close in future monthly rankings.
What Do September’s SUV Sales Tell Us?
The September 2026 results indicate that the midsize SUV segment continues to be competitive, with the leading models accounting for a significant portion of total sales. The Hyundai Creta continued to dominate, while the Victoris and Seltos competed closely for second place.
The Grand Vitara also registered a healthy increase, while the Tata Sierra registered the largest growth among the top five. Overall, the segment’s combined sales increased by 4.4% month-on-month to 69,813 units.
Final Verdict
The Hyundai Creta retained its leadership in September 2026, followed by the Maruti Suzuki Victoris and Kia Seltos. The Grand Vitara secured fourth place, while the Tata Sierra emerged as the month’s standout performer in terms of growth.
With newer models gaining traction and established SUVs continuing to attract buyers, the midsize SUV segment is likely to remain one of the most closely contested areas of India’s passenger vehicle market.
